| The Vital Statistics of UK Search Marketing |  | |  | | | | | | | | 1) Google vs other search engines | | Search-engine marketers said that their organisation paid to advertise on these search engines (SEM): | - Google 87%
- Yahoo 45%
- MSN 33%
- Miva 11%
- Ask 6%
|  | | | 2) | The most common objectives for using SEM and SEO | | | 2.1 The most commonly-cited objectives for using SEO were: | - Driving traffic to website 65%
- Lead generation 51%
- Direct online sales 49%
- Branding 36%
|  | | 2.2 The most commonly-cited objectives for using SEM were: | - Driving traffic to website 51%
- Lead generation 53%
- Direct online sales 53%
- Branding 32%
|  | | | | 3) | Top 10 UK vital statistics for SEM and SEO markets | | | 1. | The UK market for paid search marketing was worth an estimated £2.22bn in 2007, up from £1.41bn in 2006 | | 2. | The value of the SEO market was estimated to be £250m in 2007, up 68% from £147m in 2006 | | 3. | On average, marketers said that they spent nearly a third of their online marketing budget on SEM (32%) | | 4. | Agencies reported a similar proportion (31%) being spent on SEM | | 5. | Spend on SEO represents 33% of the total search market (SEM plus SEO) | | 6. | Spend on SEM represents 61% of the total search market (SEM plus SEO) | | 7. | 56% of UK respondents said their companies spent more than £10,000 a year on SEM. | | 8. | A quarter of UK respondents reported an annual spend of more than £100,000 | | 9. | SEO spending will grow faster than paid-search expenditure in 2008, at a rate of 68% | | 10. | SEM spending will rise at 56% to £1.97bn in 2008 | |  |  |  | |  |  |  |  |  | (Source: UK Search Engine Marketing Report 2007 by E-consultancy.com and Neutralize).
| | | | | 4) | How companies are increasing their budgets | |  | | | 5) Biggest problems for SEM |  | | | 6) Biggest problems for SEO | The biggest problems for company respondents in terms of SEO are: - Lack of resource (55%)
- Lack of know-how (33%)
|  | | | 7) | Carried out in-house or by an agency? | | - Almost half (48%) said that their organisations carried out paid search exclusively in-house
- 27% said they did all their paid search using an agency
- 14% used both in-house and agency resources
|  | | | | 8) Conclusions | | The overwhelming consensus was that Google is the best search engine across the following criteria: | - ROI
- Quality of traffic
- Volume of traffic
- Customer service
- PPC management tools
|  | | | | | (Source: UK Search Engine Marketing Report 2007 by E-consultancy.com and Neutralize). | | | | Fact: Search-engine marketers said that their organisation paid to advertise on these search engines (SEM): Google 87%; Yahoo 45%; MSN 33%, Miva 11%; Ask 6% |  | |
| | | Fact: The most commonly-cited objectives for using SEO were: Driving traffic to website; Lead generation; Direct online sales; Branding | | |
| | | Fact: The most commonly-cited objectives for using SEM were: Driving traffic to website 51%; Lead generation 53%; Direct online sales 53%; Branding 32% | | |
| | | Fact: The value of the SEO market was estimated to be £250m in 2007, up 68% from £147m in 2006 | | |
| | | Fact: On average, marketers said that they spent nearly a third of their online marketing budget on SEM | | |
| | | Fact: Spend on SEO represents 33% of the total search market (SEM plus SEO) | | |
| | | Fact: 56% of UK respondents said their companies spent more than £10,000 a year on SEM. | | |
| | | Fact: A quarter of UK respondents reported an annual spend of more than £100,000 | | |
| | | Fact: SEO spending will grow faster than paid-search expenditure in 2008, at a rate of 68% |  | |
| | | Fact: SEM spending will rise at 56% to £1.97bn in 2008 | | |
| | | Fact: The biggest problems for company respondents in terms of SEO are: Lack of resource (55%); Lack of know-how (33%) | | |
| | | Fact: Almost half (48%) said that their organisations carried out paid search exclusively in-house | | |
| | | Fact: 27% said they did all their paid search using an agency | | |
| | | Fact: The overwhelming consensus was that Google is the best search engine | | | | |
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