Maximising returns from your eMail marketing campaign requires expertise, a solid strategy and knowledge of best practices. Every company has unique marketing objectives and challenges and needs personalised advice on getting the most out of their eMail campaign.
Based on your specific needs, eMarket2 will provide flexible consulting services to launch, manage, and improve your eMail marketing programme. Whether you need help launching a new eMail marketing campaign, analysing your messaging and design or training on best practices, eMarket2 can arm you with the right strategy and tools to improve results and help you reach the next level in eMail marketing.
eMarket2 provides the following professional eMail consulting/marketing services: Click on the areas of interest below:
Do you have one area of your campaign that you just cannot get right? Or need advice on optimising your personalisation strategy? Rather than choosing a complete full service programme, you can simply access our professional services team as needed - perhaps just to analyse design and format; a potential deliverability issue; approaches to personalisation; or analysis of recent message results.
Deliverables
Review of findings via phone/Web conference
Price from £240 (includes 2 hours) additional hours charged @ £120 per hour
Launching your first eMail marketing campaign is both very exciting - and potentially a little daunting. What format should we use; how should we segment our list; how do we code the HTML; when should we send it out; which variables should we test; etc? This service package continues where your eMail broadcast application training leaves off and includes:
Best practice resources
Initial campaign launch assistance
List set up assistance
HTML and text message review for known rendering challenges
Help with using enhancers (view online, profile update, unsubscribe)
Quality review prior to mailing
Follow up call to explain reporting
Deliverables
Initial discovery call/meeting with consultant
Digital consultant and project management resource where require
Designers and programmers where required
Online eMail broadcast tools where required
eMail data lists rental, uploading and cleansing where required
Campaign , tracking, reporting and post campaign review and analysis
PowerPoint presentation with findings, analysis, samples, and recommendations
Price from £480. Additional hours range from £75 to £120 per hour
eMarket2 has several years experience in creating effective HTML templates for use within any eMail broadcast application. eMarket2 will review your existing HTML message creative, strategy and results to help you generate the highest possible delivery and results to maximise your ROI. eMarket2 offer the following:
Review of current HTML and text messages
HTML and text messages creation to include: - Overall design and format: length, readability, brand consistency, font, colours, etc. - W3C compliance - HTML rendering in 35 eMail clients/environments - Use of navigation - Rendering and design for preview panes and blocked images environments - EMEA – Data Privacy USA - CAN-SPAM Act compliance - Use of an administrative footer and/or functionality (address used, profile update, referral, etc.) - Proper use of links - From name and address - Sample subject line styles - Copy style
Deliverables
Price from £475 subject to requirements, additional hours £75 - per hour
Need a strategic review of your entire eMail marketing platform? A thorough review of your current eMail marketing programme in the following areas can help you identify areas for improvement and best steps for moving forward:
Strategic Email Marketing Services
Online marketing programme goal definition
Customer contact strategy definition
Segmentation analysis
Campaign strategy, analysis and optimization
HTML and Text Messages
Overall design and format: length, readability, brand consistency, font, colours, etc.
W3C compliance
HTML rendering in 35 eMail clients/environments
Use of navigation
Rendering and design for preview panes and blocked images environments
EMEA - Data privacy, USA - CAN-SPAM Act compliance
Use of an administrative footer and/or functionality (address used, profile update, referral, etc.)
Proper use of links
From name and address
Sample subject line styles
Copy style
Subscribe/Unsubscribe Processes
Ease of finding opt-in form on Web site
Design/layout of opt-in form and page - Number of form fields, samples used - Copy, use of pre-checked boxes, privacy policy link/copy
Appropriateness of profile, demographic, preference questions asked
Single or double opt-in process
Design and copy used in subscription confirmation Web pages and eMails
Additional initial messages sent: "Welcome", "Best of", recent issue, etc.
Relevance
Frequency and options
Use of segmentation and personalization
Value of content/offers
Consistency with Web site, ability to convert/take desired action on Web site
Message/Campaign Metrics
Open, click-through and Click-to-open rates
Bounce, unsubscribe and spam complaint rates
Visual link activity (hot spotting)
Other key metrics (average number of actions/orders, revenue per eMail, etc.)
Key metrics by domain/ISP and segment
Active/Inactive subscriber report (after several months using EMarket2)
Deliverability
Deliverability rates by ISP
List Quality - Percentage of "role" accounts (abuse@, support@, postmaster@)
The campaign review is much narrower in scope, compared to the complete programme review, but provides a high-level audit of your creative and performance with recommendations of how to increase results from your eMail marketing programme.
Overall design and format: length, readability, brand consistency, font, colours, use of navigation, etc.
Rendering and design for preview panes and blocked images environments
Use of an administrative footer and/or functionality (address used, profile update, referral, etc.), EMEA – Data Privacy, USA - CAN-SPAM Act compliance
From name and address
Sample subject line styles
Copy style
Review of opt-in forms
Brief analysis of message metrics (list quality metrics)
Deliverables
Review of findings via phone/Web conference
PowerPoint presentation with findings, analysis, samples, and recommendations
Price from £960, additional requirements charged @ £120 per hour
If your goal is to (re)launch an eNewsletter that generates leads, our eNewsletter programmes will fast-track you through the set-up and production process. eMarket2's eNewsletter Launch Programme gives your company everything needed to launch a high quality eNewsletter, distribute it on a timely basis and analyse the results.
Channel versions of your eNewsletter- We will create and manage the distribution of your eNewsletter to and through your channel partner's customer and prospect lists.
With our help your eNewsletters will:
Generate quality sales leads - for your sales team to follow-up
Create durable business - through stronger client bonds
Foster new relationships - with new prospects
Provide 'trusted information' - to grow your reputation and brand
Make it easy for your audience to say 'yes'
The program includes a wide range of features:
Eye-catching eNewsletter design- Your e-newsletter will receive a distinctive, professional, and consistent look that will reinforce your company's brand.
Original editorial- Each e-newsletter will include two, professionally written articles or editorials. Your choice may include a compelling interview, a case study, a white paper, a customer success story or an executive biography. You may choose to commission additional articles.
Supportive web content- Each e-newsletter will include links to articles culled from the Web, geared to grab your customers' attention and support the custom-created content.
Recast Print Materials- eMarket2 will enliven your existing print marketing materials for best use on-line. If desired, your e-newsletter will include one print piece edited for the eNewsletter. You may choose to have additional articles recast for a reasonable fee.
Click-Through Analysis- Discover which topics interest your target audience, and observe how frequently they take notice of particular products or services. eMarket2's click-through analysis will provide leads for your sales team, direction for marketing and insight for R&D.
List Optimisation- eMarket2 will clean and format your list of target eMail addresses, preparing the addresses for effective database marketing.
Subscription Management- eMarket2 will manage returned eMail messages, fixing or removing addresses as needed to build a vital list of subscribers.
Forward to a Friend- Expand your subscriber base and list of potential customers by allowing readers to forward the e-newsletter to a friend. eMarket2 will help you set up this desirable feature.
Web Site Integration- Use your Web site to sign up e-newsletter subscribers and save an archive of published e-newsletters. eMarket2 will help you set up the sign-up page and the archive.
Continuous Quality Improvement- eMarket2 will create and test two subject line / headline versions of your e-newsletter each month to determine the most effective format and sending times.
Creativity- content and design that will re-enforce your brand, engage your audience and yield a response to each 'call-to'action'. We can research, write and create the artwork for: articles, interviews, surveys, case studies, white papers, reader polls, biographies, testimonials, company profiles, cartoons.
Deliverability- careful content analysis and list scrutiny is a part of our service. We'll scan copy to identify words, phrases and patterns that are likely to trigger filters; review mail lists for eMail validity and correct incomplete/misformatted addresses
Analysis- we'll track reader interactions to reveal who reads which articles / topics in what order. This type of insight can help your sales team anticipate and act on customer needs
Deliverables
Initial discovery call/meeting with consultant
Digital consultant and project management resource where require
Designers and programmers where required
Copy writter where required
Online eMail broadcast tools where required
eMail data lists rental, uploading and cleansing where required
Campaign , tracking, reporting and post campaign review and analysis
PowerPoint presentation with findings, analysis, samples, and recommendations
Is your list generating excessive spam complaints? Are segments of your list dormant or inactive? eMarket2 will review the performance of your mailings and acquisition practices, and provide recommendations on building a quality list of active participants through best practice permission and messaging strategies.
Ease of finding opt-in form on Web site
Design/layout of opt-in form and page - Number of form fields, samples used - Copy, use of pre-checked boxes, privacy policy link/copy
Appropriateness of profile, demographic, preference questions asked
Single or double opt-in process
Design and copy used in subscription confirmation Web pages and eMails
Additional initial messages sent: "Welcome," "Best of," recent issue, etc.
Strategies for reactivation of inactive recipients prior to purging
Deliverables
PowerPoint presentation with findings, samples, recommendations
Review of findings via phone/Web conference
Technical assistance for implementation if required
Price from £720 additional requirements charged @ £120 per hour
Constant changes in eMail clients and technology pose great challenges to eMail marketing with the potential to affect your eMail marketing results. Whether open rates or click rates are declining as a result of rendering challenges from new eMail clients like Outlook 2007 or delivery rules at the major ISP's have shifted, many marketers are looking for an expert to review their campaign results and keep them generating high ROI from their programmes. eMarket2 will review your eMail marketing programme on a periodic basis to look for changes that may have occurred in the eMail environment and recommend strategies and current best practices for testing and improvements.
Deliverables
Overview of recent competitive challenges
Review of client eMail metrics
Review of findings via phone/Web conference while logged into client's
Price from £960 subject to agree final requirements. Additional hours charged @ £120 per hour
Have you been waiting to test content variations or identify which calls to action pull better but don't know where to start? eMarket2 will review your message creative, offers, strategy and results to help you identify and plan various elements for testing and improving ROI.
Design and layout elements
Subject/From lines
Day and time frequency
Personalisation and segmentation
Filter creation assistance
Distribution groups assistance
Reporting and analysis
Deliverables
Report of suggested items for testing and analysing results
Review of findings via phone/Web conference
Price from £720 Additional requirements will be charged @ £120 per hour
eMarket2 is available to assist clients in setting up and deploying their eMail marketing campaign. Basic service includes complete eMail management:
Required 72 hours for schedule & delivery - creative received 48 hours prior to delivery
Set up of enhancers for viewing online, unsubscribing, updating profile
EMEA – Data Privacy, USA - CAN-SPAM compliance review
Set up of target mailings according to client-specified demographics/filters
Client to provide the following - HTML eMail and text only eMail (images & copy) - Mailing list(s), unsubscribe list, suppression list - From line, from address, reply to address, subject line - Proof list & seed list
Deliverables
Quality review prior to mailing
Follow up call to explain reporting
A/B split test using maximum of 2 filters and 2 creative’s
If campaign set up exceeds 4 hours, each additional hour (or increments of an hour) spent on each particular campaign will be billed at our standard hourly rate of between £75 - £120 per hour
Deliverability is the most common challenge among eMail senders since reputation is the number one reason reported by receiving eMail clients for not accepting eMail. Our deliverability team will review your accounts and evaluate potential deliverability problem spots that drive spam complaints so damaging a senders reputation scores, such as how members are opted-in to receive messaging; frequency of mailings; list hygiene; and even the HTML creative.
eMail Advisor trial using client mailings
Review authentication records for accuracy
Review campaign metrics for excessive spam complaints and invalid addresses
Identify sender practices that lead to spam complaints and recommend improvements
Deliverables
Review of findings via phone/Web conference
Price from £1,440 plus £99 for each message we test through Email Advisor
Need to catch up on latest eMail marketing best practices? eMarket2 is available to review your message creative, strategy and results to help you generate a greater ROI from your eMail marketing programme. After a thorough review of your current programme, a consultant will travel to site to present and train on industry best practices and how to apply them to your particular programme.
Subscribe/Unsubscribe Practices
Managing Customer Expectations
Building Quality lists
Segmentation and Personalisation
Creative Strategy, Copy and Subject Lines
Increasing Recognition by Recipients
Delivery Challenges
Testing Strategies
Deliverables
Initial discovery call with consultant
Half-day session delivered via Ready Talk OR Onsite Presentation (add travel and hotel expenses)
PowerPoint presentation with findings, analysis, samples, and recommendations
Additional services you can request in addition to this standard programme
Translation Services- eMarket2 works with experts who are native speakers in a variety of languages. We strive to work with translators who currently, or have recently, lived in the target country to ensure all cultural references are up-to-date.
Layout for Print Version- We will create a distinctive look to your print publication that will take full advantage of the medium while complementing your eNewsletter design. We will license and pay for great photos and add any additional content that is provided, along with the content from your eNewsletter. The end result is a printer-ready proof. This option is ideal for quarterly print publications that draw content from monthly eNewsletters.
Additional Custom Content- eMarket2 will research and interview to create a custom article aimed at any vertical or horizontal market.
List Cleaning- Ensure that personalised data is correct. eMarket2 tele-marketing staff can personally contact individuals on your contact list to check the accuracy of such fields as first and last name, company name, title, address: city, state, post code, eMail address and phone number. Our multilingual call center is available 'on-tap' to conduct this type of outbound activity
Telephone Response Handling- Ensure that inbound telephone responses are handled professionally and in local language. eMarket2 can receive and convert inbound telephone enquiries into qualified sales leads. Our multilingual call center is available 'on-tap' to conduct this type of outbound activity
Telephone Follow Up/Survey– eMarket2 will telephone contacts to survey them and collect additional information and build up decision maker contact profiles and their
Based on your organisation's specific needs, eMarket2 will design a consulting programme to maximise your return on investment. For more information about our eMail and online consulting services contact Naomi Campbell, Commercial Director, on + 44 (0) 1256 853 040 or contact your account representative.
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