 Tools | | Powerful, innovative tools to automate your engagement marketing | | | Ever wish you could turn on a great big tap and watch sales-ready leads come flowing out? | | | | Well, we can't offer you a tap, but we do provide award-winning engagement marketing applications and best-practice expertise to help B2B marketers execute, automate and measure effective marketing programs that drive revenue.
Our award-winning Generator2 and SalesTalk engagement marketing platforms drive the entire marketing process from contact to close, making prospect interest and intent visible at every step and resulting in increased closure rates and improved marketing return on investment.
Tap into them and you could be improving the efficiency of campaigns and accelerating your business's growth right now. | |  | Do any of these sound familiar? |  | |  | Industry Fact |  | | | Aberdeen Group's research shows that 53% of companies use marketing automation systems for lead management for a 10% improvement in conversion rates. In the next 24 months, it's expected that 83% will be using these technologies. Marketing automation is here to stay, and companies who choose to ignore this trend will be left out of the loop. | | | - Multiple sources of customer and prospect data within the enterprise.
- No quality data management.
- Customers demanding more personalised communication within defined engagement rules.
- Poorly organised or nonexistent database of leads and qualified prospects.
- Lack of effectiveness in sales and marketing campaigns.
- Lack of qualified leads.
- Inability to know how prospects have responded a marketing campaign before you make follow-up calls.
- Difficulty in demonstrating return on marketing investment.
- Lack of automated processes to drive sales and marketing campaigns.
- Poor alignment between sales and marketing.
Any one of our specialist tools could make a big difference to your engagement marketing campaigns. Put them all together and you have a suite which will make your business the envy of the market. | | | Talk to us if you’re looking for a way to... | | | | More information | | | | | - Improve your data services to avoid incomplete, inaccurate and out-of-date information that could offend prospective buyers and damage relationships.
- Leverage 100% of customer contact opportunities.
- Build and administer a unified database of customers and prospects.
- Manage the quality of your customer and prospect data (dealing with address cleansing, list management, hard bounces and soft bounces).
- Identify, qualify and enrich profiles to deepen decision-maker contact knowledge and leverage past campaigns.
- Measure and compare responses to email marketing campaigns and evaluate the performance of your actions with real-time reporting.
- Create differentiated email marketing strategies through segmentation, customer profiling and scoring (defining groups, samples, segments, tests, split-testing and more).
- Plan, automate and execute email marketing campaigns combined with other channels such as email, direct mail, SMS, MMS, fax, telephone or call centres.
- Deploy multi-channel marketing strategies.
- Provide you with the ability to better manage the qualification, enrichment, distribution, maturation and feedback loop on leads, resulting in increased closure rates and improved marketing return on investment.
- Find out how prospects have responded to marketing campaigns before you make follow-up calls to them.
- Find an email marketing system that allows you to create, test, broadcast and track campaigns painlessly—with no new IT investment.
| | | What can you expect from us? | | | | Client Quote | | |  eMarket2’s award-winning Generator2 demand generation platform cost-effectively complements our Siebel CRM solution to dramatically shorten our sales cycles and boost marketing ROI. Continuous refinement of marketing and lead cultivation efforts through all channels has given us a key competitive advantage.  | | EMEA CRM Manager, global life science company | | | Our systems have won many awards and deliver continuous, sustained demand for our customers’ products and services, day in, day out.
They are the result of many years’ experience in demand generation, in which we have accumulated an in-depth knowledge of best practices.
By rights we should be guarding such a treasure trove of experience jealously, but we have thrown caution to the winds and invested it all in a series of market-leading tools which can be yours today. Just get in touch…. | | | | |
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