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Norman Campbell
Managing Director
eMarket2

 
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Telemarketing and Appointment Setting
Ringing up extra sales
 
Do you find telemarketing is a pain?
 
If so, the chances are it is not your fault. Getting telephone campaigns just right is a fine art which requires the services of a specialist team. But buying in the expertise is very easy.

And it can have a dramatic impact on your demand generation activity and your chances of closing complex sales.
Do any of these sound familiar?
Industry Fact
"B2B marketers can no longer afford to emphasise lead volume over lead quality. This practice reduces sales efficiency, increases costs and fuels the gap between sales and marketing."
Forrester, October 2006
 
  • Not enough leads
  • Not enough qualified leads
  • Needing a successful, targeted appointment programme
  • Problems in retaining a team of motivated telemarketers
  • Needing to increase attendance at an event
  • Needing greater account penetration and profiling
  • Needing to run a customer satisfaction survey within a short timeframe
  • Needing basic market research into your customer base
  • Needing a dedicated lead-nurturing programme

To gather detailed information and build a rapport with your
customers and prospects, nothing quite beats the telephone.
Talk to us if you’re looking for a way to...
  • Secure appointments with key decision makers, scheduled to suit your diary and travel requirements.
  • Clean up your data and build lists from a range of sources, applying the postcode and address file screening, industry-standard suppressions and de-duplication techniques.
  • Generate more high-quality leads as part of a demand generation programme.
  • Qualify leads to make sure your salespeople can focus their attention on prospects that represent a near-time revenue opportunity.
  • Nurture prospects so that even those who are least likely to buy from you can become customers over time.
  • Maximise attendance at events.
  • Carry out market research and customer satisfaction
    surveys to find out what people think of your organisation
    and your products.
What can you expect from us?
Client Quote
We've tried pay-by-the-lead programmes prior to working with eMarket2, and they have failed: any old lead was thrown at us, including recycled leads from competitor programmes. The eMarket2 approach emphasises a long-term extension-of-the-team relationship that develops and nurtures the leads for you until they are sales-ready. I'd never look back now.
Sales and Marketing Manager
 
As leading experts in demand generation for complex sales, we know what it takes to create empathy over the phone and build conversations with prospects.

We can offer you multilingual telephone services in English, French, German, Spanish and Italian, with access to additional languages as required from our network of skilled freelance staff.
 
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