 Online Marketing | | Cost-effective communications tailored to your customers | | | For effective demand generation you want the maximum response for minimum investment. | | | | Print or broadcast media can swallow up massive budgets without necessarily delivering sales.
But digital media offers a cost-effective route for delivering tailored messages directly to large numbers of customers and prospects, making it an ideal platform for creating demand generation campaigns in support of complex sales. | |  | Do any of these sound familiar? |  | |  | Industry Fact |  | | | "On average, internet users spend a quarter of their weekly media time on the internet." | | BMRB Internet Monitor, January 2006 | | | - Problems in turning your online ideas into reality.
- Online communications not compelling and delivering result
- Lack of control of your web site.
- Multiple suppliers for different aspects of online activity.
- Lack of sales and enquiries through your web site.
- Lack of response from your current web supplier(s).
Online is by far the quickest, cheapest and easiest way to communicate with your prospects and customers. But it needs to be treated with care; a poorly-executed message can damage or even destroy your brand overnight.
Working with experts, you can enjoy the benefits without the risks. | | | Talk to us if you’re looking for a way to... | | | | More information | | | | | - Create email newsletters that will build relationships and help you create demand for complex sales.
- Use creative services to create electronic newsletters, either on an outsourced basis or developed in-house with specialist reporting tools, which attract prospects, build customer loyalty and improve response rates and boost the effectiveness of communications.
- Create intelligent, targeted email campaigns that turn data into profits with a minimum of effort on your part.
- Survey your prospects and customers online to gather valuable market data and improve customer satisfaction cost-effectively.
- Tailor your online communications with WOWfactor, a unique tool which transforms creative, personalised designs into award-winning email messages that can be tested and adapted in an instant thanks to special back-end reporting systems.
- Improve your web site to ensure it draws in customers and prospects, using specialist services in design, e-commerce, application development, banner advertising, micro-site hosting, search engine optimisation, content management, maintenance and support.
- Search engine and pay-per-click optimisation, using detailed analytics to set meaningful targets and track progress against them. Remember, if someone arrives at your site from a search engine, they have already defined a need… so your site has to deliver.
- Webinars built on the latest technical platforms to deliver market-leading demand generation and thought leadership.
| | | What can you expect from us? | | | | Client Quote | | |  We were so delighted with the design and quality of the newsletter that it made us want to improve our own copy. The results are astonishing and customer response has been superb.  | | Head of Market Development, Adare Carwin | | | We can take care of anything from a single element of a single campaign up to your entire digital strategy.
At any level, you can be assured of a service that has garnered accolades such as the Jupiter Media Clickz.com Marketing Excellence Award for Best B2B Email Marketing eNewsletter Design. | | | | |
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