“The only reason people get lost in thought is because it’s unfamiliar territory.” Anon. Throughout my many years in the B2B lead generation business, it’s fair to say that I’ve learnt a thing or two about effective appointment setting (it would be a sorry state of affairs if I hadn’t!). Not that I do much appointment [...]
Tuesday, August 3, 2010
“I was surprised, but I always say nothing surprises me in football.”. Les Ferdinand. One of the few consolations of England being knocked out of the World Cup was that I was able to enjoy the remainder of the competition without the inconvenience of being emotionally involved. It’s one of life’s simple pleasures to enjoy watching [...]
Tuesday, July 27, 2010
“We lost because we didn’t win.” Ronaldo. Regular readers of this blog will have noted that I have plenty to say about lead management, marketing automation, search engine marketing, lead nurturing and e-mail marketing. And quite rightly so; this is all part of what we do here at eM2. But vital as these areas are to [...]
Thursday, July 1, 2010
Top SME appointment setting tips for your sales team and channel partners “In football everything is complicated by the presence of the opposite team.” Jean-Paul Sartre. In the emotive world of football there are some things best left unsaid. While tempting, armchair analysis of England’s performance against Germany in last Sunday’s World Cup match is one [...]
Thursday, June 24, 2010
An exciting and cost-effective new lead generation development “I never make predictions, and I never will.” Paul Gascoigne. Following England’s ‘disappointing’ performances against the USA and Algeria in the first round of the FIFA World Cup, I was once again reminded of the parallels between the Beautiful Game and the wider responsibilities of management (see blog posts: [...]
Tuesday, June 15, 2010
Invest in the future of your business by generating leads for your channel partners “There’s no in between – you’re either good or bad. We were in between.” Gary Lineker. If by any unfortunate chance you’re having a bad day, spare a thought for hapless England goalkeeper Robert Green; it may make you feel better. As bad [...]
Thursday, June 10, 2010
Learn How Winning World Cup Football Strategies Are Similar to Successful Lead Generation Campaigns (Part 2) “The first 90 minutes are the most important.” Sir Bobby Robson Hello again, Following my last post on this subject, an astute reader suggested that I was putting too high a value on soccer’s strategies and that The Beautiful Game is not [...]
Friday, May 28, 2010
Learn How Winning World Cup Football Strategies Are Similar to Successful Lead generation Campaigns “Be true to the game and the game will be true to you.” I don’t know about you, but I’m already beginning to tick off the days until 11 June and the opening of the 2010 FIFA World Cup. It’s the first World [...]
Tuesday, May 18, 2010
Find your ‘hungry crowd’ by delivering what people really want “Easy reading is darn hard writing” Nathaniel Hawthorne. I often speak about the importance of delivering high quality supporting material when marketing to prospects. But what does this mean in practice? Well, lest we put the cart before the horse, let’s talk about basics first. Be clear and concise Posting [...]
Tuesday, May 11, 2010
Leveraging demand generation to deal with the new marketing landscape “Praise of the unworthy is robbery of the deserving.” Samuel Taylor Coleridge. If, like me, you’ve been involved in business development for any length of time, you can’t have helped noticing the seismic shift that has taken place in lead generation practice during recent years. Much of [...]
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Tuesday, August 17, 2010
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