eMarket2 Blogs

An exciting and cost-effective new lead generation development

“I never make predictions, and I never will.” Paul Gascoigne.

Following England’s ‘disappointing’ performances against the USA and Algeria in the first round of the FIFA World Cup, I was once again reminded of the parallels between the Beautiful Game and the wider responsibilities of management (see blog posts: Learn How Winning World Cup Football Strategies Are Similar to Successful Lead Generation Campaigns Part 1 & Part 2).

Amid calls for England manager Fabio Capello’s head on a dish, the message is loud and clear: the buck stops here.  Just as BP boss Tony Hayward is held ultimately accountable for his company’s negligence in the Gulf of Mexico, so Capello must bear responsibility for his team’s underperformance, regardless of the blunders of individual players on the field.  Still, as I write, all is not yet lost; the England squad have one last opportunity to redeem themselves. All they need to do to stay in the tournament is beat Slovenia (world ranking: 25^th). What could possibly go wrong? Watch this space.             

Pre-designed, ready to go, out of the box lead generation packages

I was talking last time about how forward thinking technology OEMs are beginning to invest more in supporting their resellers’ marketing efforts by building partner programmes for the channel, especially in the areas of lead generation and appointment setting.

Many of our own clients at eMarket2 are beginning to use pre-designed, ready to go, out of the box lead generation packages that can be reused by their channel partners, affiliates and VARs, quickly easily and profitably, and at a fraction of the cost of developing themselves in-house or via a third-part software designer.

It’s true that I have a vested interest here, but I do genuinely believe that pre-built lead generation packages have a big part to play in the future of lead generation – hence our decision to invest long- term in their development. As it becomes harder and harder to get noticed amidst the marketing cacophony, high-quality, targeted online games are a proven way of grabbing attention. The applications are numerous. Alongside being a highly effective lead generation tool, pre-built packages may be used for list building, newsletter sign-ups, brand awareness, promotions and competitions.  Simply place a banner on your website, or as a link in your emails, PDFs and blogs, etc.  They can also be rebranded with your own company name and logo. 

We’ve had an extremely positive take-up for our live World Cup Penalty Shootout campaign (see below for details), so much so that we’re now running the promotion until the 31 July.  We also have plans to create year-round promotions, with the following exciting games now under development to coincide with the following high-profile sporting events:

• Cowes Week: Saturday 31 July – Saturday 7 August 2010
• Rider Cup:  Friday 1 October 2010
• Commonwealth Games:  October 3rd – 14, 2010
• Six Nations Rugby:   Feb 6 – March 26, 2011

Keep reading for further details.

And finally…

“We will not make any excuses for the conditions. They are the same for both teams.” Ruud Gullit, before European match in Tromso.

“It should never have been played. From the start the conditions were impossible. We had to play into the blizzard for 45 minutes with the snow straight in our eyes so we couldn’t see at all.”  Ruud Gullit, 90 minutes later.

And absolutely finally…

Yes, it’s official. Due to its runaway success we’ve extended our World Cup Penalty Shootout campaign until the end of 31 July. Give it a whirl you’ll be hooked in no time:

We have recently developed a “Digital Interactive World Cup Lead Generation Campaign” for a client who unfortunately cannot execute the campaign in time, due to last minute internal data issues.  So, in mutual agreement with our client for  wavering the outstanding fees owed  on  this project, we have retained the rights and ownership and are able to now offer this innovative Digital World Cup Lead Generation Campaign to you for just £1,495 + VAT.*   That’s a substantial saving of 70% off the RRP of £5,000. This rate is only offered because the original client has already paid for the majority of the design and development work and we simply want to recoup our profit margin on the job.

Click the url to play the Penalty Shootout which forms part of the interactive lead generation campaign

If you would like to know more about how you could use this innovative lead generation campaign to boost sales for your business please call me on 01256 85 30 40 or email me ncampbell@emarket2.com and I will send you the Campaign overview workflow PDF doc.  *It is offered as a self service campaign for £1,495 +VAT (you roll it out) or on a fully managed basis (we roll it out for you) for £1,995 +VAT whichever suits your budget and resources.

That’s it for now. Thanks for reading and, as ever, your comments and ideas are very welcome. 

And always to a higher response!

Norman

Drop us an email now to see how quickly we can generate sales leads for your business