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Invest in the future of your business by generating leads for your channel partners

“There’s no in between – you’re either good or bad. We were in between.” Gary Lineker.

If by any unfortunate chance you’re having a bad day, spare a thought for hapless England goalkeeper Robert Green; it may make you feel better. As bad days go, his has to be up there with the worst of them.    

Appointment setting for channel partners

Many OEMs rely heavily on their reseller networks as an essential part of their marketing mix. But a consistently high performing channel reseller is a rarity. My clients frequently complain that, from the majority of their resellers, new business comes in as a trickle rather than a flood.

It seems that the main factor frustrating resellers is a lack of an effective marketing strategy. Many resellers tend to be reactive rather than proactive when it comes to promoting their channel products; they perceive it as an ‘add-on’ to their core business as opposed to a lucrative business opportunity in its own right. The result is that they fail to capitalise fully on the reseller partnership. 

And yet the opportunities for resellers and distributors have never been greater.  As the technology marketplace moves away from a hardware-orientated one-off sale, the emphasis is less about “buying systems” and more towards “renting solutions”, either on a fixed fee or pay per use basis.

This new and growing plethora of managed services – everything from managed hosting to secure back-up services, BPM, cloud computing and more – allows resellers to benefit from generous recurring and open-ended commissions.

In response to this paradigm shift, forward thinking marketers and manufacturers are beginning to invest more in supporting their resellers’ marketing efforts by building partner programmes for the channel, especially in the area of appointment setting.  

One the fastest and most cost-efficient ways of generating sales-ready appointments is through a   targeted outbound integrated telemarketing /e-marketing campaign.    

If you don’t have the resources to do this in-house, a reputable lead generation agency will have the expertise to help you locate leads and new prospects, as well as knowing the best ways of communicating with your prospects and planning and managing your programme for maximum gain.

A good agency will also help you with your marketing message, by delivering your unique or compelling selling point (USP/CSP) with maximum impact.  Outbound telemarketing /e-marketing can also be used to drive new channel partner programmes and expand and invigorate existing ones.

An exciting and cost-effective new lead generation development  

Many of our clients are also are beginning to use pre-designed, ready to go, out of the box lead generation packages that can be reused by partners/resellers/VARs, quickly easily and cost effectively, such as our current Penalty Shoot Lead Generation Campaign – see below. I’ll be exploring this subject in greater depth next time.    

And finally…

When informed that his concussed striker had forgotten who he was, Partick Thistle manager John Lambie replied, “That’s great, tell him he’s Pele, and get him back on.”

And absolutely finally…

No, not a naked sales pitch, but a genuine win-win situation!

We’ve been bowled over by the extremely positive take-up we’ve had for our World Cup Penalty Shootout campaign. If you’ve yet to consider it, there are still more than three weeks of prime world cup mileage left to make the best of it. Try the demo. How could you resist?

We have recently developed a “Digital Interactive World Cup Lead Generation Campaign” for a client who unfortunately cannot execute the campaign in time, due to last minute internal data issues.  So, in mutual agreement with our client for  wavering the outstanding fees owed  on  this project, we have retained the rights and ownership and are able to now offer this innovative Digital World Cup Lead Generation Campaign to you for just £1,495 + VAT.*   That’s a substantial saving of 70% off the RRP of £5,000. This rate is only offered because the original client has already paid for the majority of the design and development work and we simply want to recoup our profit margin on the job.

Click the url to play the Penalty Shootout which forms part of the interactive lead generation campaign

If you would like to know more about how you could use this innovative lead generation campaign to boost sales for your business please call me on 01256 85 30 40 or email me ncampbell@emarket2.com and I will send you the Campaign overview workflow PDF doc.
*It is offered as a self service campaign for £1,495 +VAT (you roll it out) or on a fully managed basis (we roll it out for you) for £1,995 +VAT whichever suits your budget and resources.

That’s it for now. Thanks for reading and, as ever, your comments and ideas are very welcome. 

And always to a higher response!

Norman

Drop us an email now to see how quickly we can generate sales leads for your business